Bagaimana penerjemahan berkontribusi terhadap pemasaran museum
Using translations as museums? It is a great way to increase the reach and impact of museums. Especially for small and medium-sized museums with limited resources and staff, it can seem challenging to use translations effectively. Yet translating content offers numerous benefits that can significantly improve your marketing efforts. And it doesn't have to be complicated with Clonable. With Clonable it is possible to work more efficiently and focus on marketing and personalization, instead of spending the expensive hours on project management and cutting and pasting translations into the CMS.
What are the benefits of translating your museum website?
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Many museums in the Netherlands receive a large number of foreign visitors. On average, in the Netherlands, almost thirty percent of visitors are of foreign origin. Would you like to make the museum you work at more accessible to international visitors? By offering website information and your marketing materials in multiple languages, you can better serve international visitors. This helps to attract tourists and give them a warm welcome.
Accessibility for international visitors
Translating the museum website can have a direct impact on the number of visitors. A well-translated website makes it easier for international visitors to find information about admission prices, opening hours, exhibitions and events. This lowers the threshold for planning a visit and can lead to an increase in visitors. Just the fact that the museum has paid attention to them as a visitor from a certain country already gives you a positive feeling as a visitor and will increase the tendency to pay a visit.
Improved visitor experience
Visitors who do not speak the local language will feel more welcome if they can read information in their own language. So also make sure that other sections in your museum are also visitable as foreign tourists. Especially in the case of children. A positive experience often leads to repeat visits and positive word-of-mouth advertising.
SEO and online findability
Multilingual content improves your museum's online findability. Search engines like Google rank websites higher if they offer content in multiple languages. This means that international visitors searching for museums or exhibitions in their own language will find your museum much easier. Clonable also includes all kinds of SEO features that make it easier to improve international Google optimization even further. Moreover, you can also promote international websites better than those in the original language when you start working with paid channels like Google Ads. This is because Google Ads appreciates it when the content and ad are aligned.
Automation and personalization with Clonable: cost savings and efficiency
For museums, using a system such as Clonable can be a godsend. Clonable automates many translation and internationalization processes, making it easier and more efficient to manage multilingual content. In addition, Clonable provides tools to personalize translations so that the message always remains authentic and relevant to different audiences.
Automating translations with Clonable saves time and costs. Instead of hiring a full translation team, you can still provide high-quality translations with limited manpower. This allows you to spend more budget on other marketing efforts or exhibition improvements.
Kesimpulan
Translations are an important part of modern museum marketing. They help your museum reach a wider audience, improve visitor experience and increase online discoverability. By using advanced tools such as Clonable, you can reap the benefits of multilingual content even with limited resources. The result is a more accessible and successful museum that attracts both local and international visitors.
